UK’s Official Charts Company Launches World-First Rental Data Service

We have an exciting new digital rental chart and data service for the British video sector.

The UK’s Official Charts Company has today launched a second chart rundown, this time devoted to digital rentals only in the UK market. This will sit alongside the normal Official Top Ten countdown which is published on Wednesdays every week. The normal chart encompasses the entire home entertainment market and the titles that sell on Digital, DVD, and Blu-Ray whereas this exciting new chart removes the retail buying of the titles and concentrates on the rental market only, giving the consumer a different breakdown of what titles are being watched at home.

The Official Film Chart

Digital retailers providing data for the new chart include Amazon, Apple, Rakuten, Sky Store, and Talk Talk TV, with the service supported by the Entertainment Retailers Association (ERA) in tandem with the UK video trade body the British Association for Screen Entertainment (BASE).

Below, we present the Official Film Rental Chart that covers the period of January to June of 2020. It is quite a bit different from what we are normally used to and sees films that are not currently in the UK Top Ten featuring quite prominently. This new and exciting countdown is also revealed on a month by month basis instead of the usual weekly rundown of the titles that are currently being enjoyed in our homes. With that in mind, let us see what the public was renting for the first six months of this year:

1	JOKER	WARNER HOME VIDEO
2	JUMANJI – THE NEXT LEVEL	SONY PICTURES HE
3	KNIVES OUT	LIONSGATE
4	1917	ENTERTAINMENT ONE
5	FROZEN 2	WALT DISNEY
6	CONTAGION	WARNER HOME VIDEO
7	ANGEL HAS FALLEN	LIONSGATE
8	ONCE UPON A TIME IN HOLLYWOOD	SONY PICTURES HE
9	LE MANS ’66	20TH CENTURY FOX HE
10	GEMINI MAN	PARAMOUNT

Quite a differing pack from what is currently making the grade on retail and rental combined. We at The Future Of The Force are delighted to bring this new chart to our readers and wholly support the home entertainment industry in every shape and form. It is our pleasure to bring this innovation to you and the fascinating insight this new chart gives into what the British public is watching in their homes.

The Future of the Force. The future of pop culture writing.

Carl Roberts is a Senior Entertainment/Books and Literature Correspondent for The Future of the Force. Aside from being our horror genre aficionado, he is also passionate about Star Wars, Marvel, DC, and the Indiana Jones movies. Follow him on Twitter @CarlRoberts2 where he uses the force frequently!

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(Source: BASE)