Leading Mobile Games Publisher Voodoo brings Beach Bum under its umbrella.
Voodoo, the hyper-casual leader of mobile games publishers has acquired Beach Bum. Beach Bum is a casual games studio that has its headquarters in Israel. It became a leading player in what is termed the ‘Evergreen’ games market. It has over two million active monthly users for its content. These include Spades Royale, Backgammon-Lord Of The Board, and the recent Gin Rummy Stars. It specializes in bringing traditional and extremely popular card and tabletop games to the world’s mobile devices. The deal realizes Voodoo’s ambition to expand and join the casual games market and increase its revenues via in-app purchases. This is a step towards entering into brand new gaming segments.
THE FULL DETAILS
Voodoo, one of the world’s leading mobile games publishers, announced today the acquisition of Beach Bum, a casual games studio headquartered in Israel. Since its inception in 2015, Beach Bum has set out to bring popular traditional tabletop and card games, known and loved by millions around the world, into an exciting head-to-head mobile environment.
The company quickly became a leading player in the ‘Evergreen’ games market, with over two million monthly active users. Both Backgammon-Lord Of The Board and Spades Royale have reached the top 25 evergreen games by revenue worldwide, as well as #1 in the Backgammon and Spades categories respectively. Beach Bum’s most recent release, Gin Rummy Stars, also hit #2 in the Rummy category this year. The company generated gross revenues of approximately US$70million in the last twelve months.
The acquisition of Beach Bum marks an important new milestone as part of Voodoo’s games portfolio diversification. Earlier this year, Voodoo announced its ambition to expand into the casual gaming market and increase the share of the group’s non-advertising revenues thanks to in-app purchases. Moreover, the transaction is expected to deliver meaningful synergies through the combination of Voodoo’s growth and ad monetization expertise. And Beach Bum’s experience with in-app monetization and its propriety gaming platform.
Alexandre Yazdi, co-founder and the CEO of Voodoo, said:
“Shachar, Keren, and Gili have created a leader in this category and built a strong, lean, and very high performing team. This is exactly the type of company we like to partner with. Beach Bum and Voodoo share the same business philosophy and the same unlimited ambition to create a worldwide leading and inspiring mobile gaming company. Being together is a major step towards that direction”
BEACH BUM STATEMENTS
Gigi Levy-Weiss, co-founder and active chairman of Beach Bum, added:
“I am super proud of the Beach Bum founders and team who built a phenomenal category leader. This is the outcome of both great talent and hard work and I Couldn’t be happier for the team. I believe that the combination of Voodoo and Beach Bum creates a superpower in the gaming world and I am very proud to be a partner in this exciting future!”
Shachar Schalka, Keren Marom, and Gili Levy, Beach Bum Co-Founders and respectively CEO, COO, and GM of Backgammon, concluded:
“This is an important milestone for the Beach Bum family; one that puts us closer to the company’s founding vision of creating the world’s leading mobile games studio in the traditional board and card game categories. We are very proud of what the Beach Bum team has accomplished to date, and we can’t wait to bring the next level of casual gaming experience and entertainment to audiences worldwide thanks to Voodoo’s scale and global reach”
If you decide you would like to download and play one of Beach Bum’s games, you can grab them now from the IOS app store or on Google Play.
Do you play any of the games from Beach Bum? Do you enjoy the content from Voodoo and Beach Bum? Does today’s announcement make you want to download one of their apps? Why not let us know in the comments section!
Sources: Voodoo/ Beach Bum
Feel the Force on Social Media.
Carl Roberts is the News Editor of The Future of the Force. Aside from being our horror genre aficionado, he is also passionate about Star Wars, Marvel, DC, and the Indiana Jones movies. Follow him on Twitter where he uses the force frequently!