After two weeks of general theatrical release, Smile has grossed $100M, showing horror is still big business.
The Paramount Pictures horror movie ‘Smile’ has taken the world’s box offices by storm. The film, written and directed by Parker Finn has grabbed the interest of audiences worldwide. After two weeks of release, the film has grossed $100M in box office takings. Not too shabby for a movie that only cost $17M to produce. The film continues to play in theaters and looks as if it will still bring in the audience on the way toward Halloween on October 31st.
THE FULL DETAILS
Paramount Pictures today announced that Smile had exceeded $100 million in worldwide box office gross. In just under two weeks of release, the film, which opened at #1 domestically in its first weekend of theatrical release, has grossed over $55.5M in the domestic box office and $46.8M in the international box office for a cumulative worldwide total of $102.3M to-date. Smile marks Paramount Pictures’ sixth #1 movie of 2022.
Internationally, 15 Markets opened at #1 and rose to 24 markets in the second weekend where the movie went up an incredible 32%. Top markets include the United Kingdom $5.9M, Mexico $4.6M, Germany $4.0M, France $3.6M, Australia $2.5M, Spain $2.4M, and Brazil $1.7M.
BRIAN ROBBINS SPEAKS
“The moment we saw this film we knew it had immense cinematic potential, and we’re beyond thrilled and proud to see that audiences around the world agree wholeheartedly and are turning out in record numbers,” said Brian Robbins, CEO, and President of Paramount Pictures. “Thank you to our director, Parker Finn, our creative partners, and our production team for delivering a fantastically terrifying movie; and thank you to our global marketing and distributions teams for hitting it out of the park once again.”
THE MARKETING CAMPAIGN
The #1 opening and subsequent success of Smile has been underpinned by an innovative and robust marketing campaign, including a grassroots stunt that went viral, in which grotesquely “smiling” actors were placed in high visibility locations appearing on camera during TV broadcasts such as in the stands behind home plate at baseball games, in the stands of NFL games and among the audience during morning shows. The stunt generated press coverage, significant social conversation, and over 35M+ video views on social media.
Other marketing highlights included AR lenses in partnership with Instagram and Snapchat allowing users to spread creepy smiles on their socials at an alarming rate of 5X the rate vs. other entertainment properties; On the popular site Giphy, custom Gifs were viewed over 400M times and Smile became the first brand integration on the AI Model site Craiyon; and a world premiere as the opening night film for Fantastic Fest in Austin—the largest genre film festival in the U.S.
THE SYNOPSIS, CAST, AND CREW
After witnessing a bizarre, traumatic incident involving a patient, Dr. Rose Cotter (Sosie Bacon) starts experiencing frightening occurrences that she can’t explain. As an overwhelming terror begins taking over her life, Rose must confront her troubling past in order to survive and escape her horrifying new reality.
Smile is written and directed by Parker Finn, produced by Marty Bowen, Wyck Godfrey, Isaac Klausner, and Robert Salerno; and executive produced by Adam Fishback. Smile stars Sosie Bacon, Jessie T. Usher, Kyle Gallner, Robin Weigert, Caitlin Stasey with Kal Penn, and Rob Morgan.
‘Smile’ is currently grinning from ear to ear in theaters across the world. Book your tickets now.
Source: Paramount Pictures
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Carl Roberts is the News Editor of The Future of the Force. Aside from being our horror genre aficionado, he is also passionate about Star Wars, Marvel, DC, and the Indiana Jones movies. Follow him on Twitter where he uses the force frequently!