Saddle Up As Yellowstone Rides In With Its First Look Ahead Of Its Return on Para

The Dutton’s epic return in Yellowstone Season 5B has broken records for Paramount+ outside of the United States. Get the details here.

Did you think that Yellowstone would wither and die after losing Kevin Costner? Think again. Paramount has announced that Yellowstone Season 5B is the #1 premiere for any series internationally in Paramount+ history on launch day. Surpassing all previous Yellowstone debuts. The highly anticipated return of the Dutton family saga continues its reign as a cultural phenomenon, captivating fans worldwide.

Before the season’s launch, Yellowstone dominated Paramount’s international streaming landscape. It was the #1 top driver of subscriptions and minutes watched across all Paramount+ International markets where the series is available. With its explosive debut, the latest season ensures the series maintains its standing as the top choice for Paramount subscribers globally.

In the U.S., the premiere episode grew +29% from Live Same Day to Live +3 with more than 21M viewers. Making it the best premiere night ever for Yellowstone in the U.S..

EXTENDED POPULARITY

The show’s popularity extends beyond global screens, as well. From fashion, food, and home goods, Yellowstone consumer products are sold across the U.S., UK, and Australia. Canada. Europe. LATAM. Middle East. North Africa, and Asia, and include iconic partnerships with brands like RAM. In the UK, major retailers including Tesco. Matalan. Vanilla Underground and TJ Maxx launched in-store and online collections of Yellowstone apparel timed to the epic return of the series.

In Canada, Yellowstone products have expanded across leading retail channels such as Walmart. Amazon. TJX Canada, and more. FoodStory Brands launched their wildly popular Yellowstone frozen food offerings. Additionally, due to the success of Yellowstone dinnerware on Walmart.com, four collections were introduced in select Walmart Canada stores. Coinciding with the new season. The impact also extends to Latin America. Ranch and Corral, Mexico’s leading cowboy hat company, reported a staggering 1000% increase in retail sales of Yellowstone-branded hats. Driven by excitement for the show’s return.

L-R: Cole Hauser as Rip Wheeler and Kelly Reilly as Beth Dutton on episode 513 of Paramount Network’s Yellowstone

PRODUCED BY

Produced by MTV Entertainment Studios and 101 Studios. the series is co-created by Oscar®-nominated Taylor Sheridan (Wind River, Hell or High Water, Sicario) and John Linson. Its executive producers include John Linson. Art Linson. Taylor Sheridan. Kevin Costner. David C. Glasser. Bob Yari. Stephen Kay. Michael Friedman. Christina Voros and Keith Cox.

L-R: Kelsey Asbille as Monica Long, Brecken Merrill as Tate Dutton, Luke Grimes as Kacey Dutton on episode 509 of Paramount Network’s Yellowstone

Yellowstone season 5B is currently available to stream exclusively on Paramount+ in the UK. Latin America. France. Canada, and will be available on Paramount+ in Germany. Switzerland, and Austria next year. In the U.S., the show airs exclusively on Paramount Network.

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