Mamma Mia! The Party Launches A Charity Partnership With Nordoff And Robbins At A Star Studded Gala Event
Share the Force:
Carl Roberts 
Mamma Mia! The Party and Nordoff and Robbins launch a charity partnership as the production extends through to April 2027.
Last night, London’s biggest night out, Mamma Mia! The Party, invited the music industry to The O2, London to celebrate the start of its year-long partnership with Nordoff and Robbins, the UK’s largest music therapy charity.
Created by ABBA’s Björn Ulvaeus, the production is celebrating its sixth year at The O2. It has announced an extension of performances through to April 2027 due to phenomenal demand.
A STAR-STUDDED GALE EVENT
The star-studded gala performance saw guests, including Katherine Ryan, Alison Steadman, and Craig Revel Horwood, transported to the island of Skopelos within London’s iconic O2. There, they enjoyed a four-course Greek feast during the extra special evening. Also in attendance were Sandi Toksvig, Amy Dowden, Juliet Mayhew (Real Housewives of London), Lemar, Bethany England (Lioness) and Ashley James. In true Mamma Mia! The Party fashion, the 500+ guests then danced the night away to ABBA’s greatest hits. This followed a speech announcing the partnership by Sandi Toksvig, who wrote the English book for the London experience.
In addition to hosting the gala performance, making a financial donation to the charity, and gifting a series of money-can’t-buy prizes to Nordoff and Robbins’ fundraising auction, Mamma Mia! The Party will continue to support the charity. They will do so over the course of the next year through further donations from merchandise sales.
SOPHIE ARENDT
Sophie Arendt, Managing Director of Mamma Mia! The Party said:
“The music of ABBA holds a special place in the hearts of millions. Joyful, timeless, and unifying, it continues to bring people together across all generations. We witness that joy at every show of Mamma Mia! The Party, as guests arrive for a shared experience of food, fun, and music — and depart hours later still uplifted and dancing. That same transformative power of music lies at the core of what Nordoff and Robbins does, and we are honoured that our very first fundraising gala performance has helped contribute to their vital mission.”
SANDY TRAPPITT
Sandy Trappitt, Director of Fundraising, Nordoff and Robbins, commented:
“We are so pleased to be partnering with Mamma Mia! The Party, whose enduring appeal shows just how important music and immersive experiences are in creating meaningful memories. From giving someone living with dementia a chance to reconnect with family, to supporting an autistic child in finding their voice, music therapy can genuinely help people truly express themselves and find connection. This partnership aligns perfectly with our values, and we can’t wait to see how it develops over the next year.”
Mamma Mia! The Party has been a fan favourite since opening in London in September 2019 and has welcomed over 600,000 people through its blue doors for a full evening of dancing, dining, and singing to some of ABBA’s greatest hits.
Mamma Mia! The Party is executive-produced by Björn Ulvaeus and Pophouse Entertainment.
ABOUT MAMMA MIA! THE PARTY
Mamma Mia! The Party has music and lyrics by Benny Andersson and Björn Ulvaeus (some songs with Stig Anderson). And a story by Calle Norlén, Roine Söderlundh and Björn Ulvaeus. The English book is by writer, comedian and broadcaster Sandi Toksvig.
The London version of Mamma Mia! The Party, which initially opened in Stockholm in January 2016, is co-directed and choreographed by Stacey Haynes and Roine Söderlundh. With set designed by Bengt Fröderberg, lighting designed by Patrick Woodroffe. Sound designed by Gareth Owen, costumes designed by Annsofi Nyberg, music supervision by Robin Svensson and casting by David Grindrod CDG for Grindrod Burton Casting.
Since opening in August 2019, Mamma Mia! The Party London has welcomed over 600,000 guests. It delivered over 1500 performances and has been visited by guests from 110 countries. Each visitor enjoyed a full evening of dancing, dining, and singing to some of ABBA’s greatest hits.
ABOUT POPHOUSE
Stockholm-headquartered Pophouse acquires and develops brands within entertainment. They specialize in music catalogue investments. Acquired catalogues include KISS, Cyndi Lauper, Avicii, and Swedish House Mafia. Unlike traditional entertainment IP investors, Pophouse adds value to its investments through artist-centric concept development and projects. With a proven track record of successful ventures, Pophouse continues to redefine entertainment. They push boundaries, embrace technology, and create unforgettable experiences for fans worldwide.
Website: www.pophouse.se
ABOUT NORDOFF AND ROBBINS
Nordoff and Robbins is the UK’s largest music therapy charity. They have a unique approach shaped by more than 60 years of practice. Through the power of music, it breaks through the barriers caused by life-limiting illness, disability and social isolation. The charity does this through providing music therapy to people across the UK, whilst also training the music therapists of the future and funding research to measure and improve the impact of its work.
Music therapy is the act of supporting people to connect and communicate through music who otherwise are unable to; such as those living with dementia to autism, learning difficulties to brain injuries, life-limiting illnesses to mental health issues, grief and trauma. Nordoff and Robbins music therapists use the power of music to create space for people to express themselves and find connection in society.
Nordoff and Robbins has specialist centres in London (Croydon and Kentish Town), Dunfermline, Glasgow, and Newcastle. They provide one-to-one and group sessions for children and adults. They also provide sessions in various settings including schools, hospitals, care homes and more. Its music therapy training is validated by Goldsmiths, University of London, and is approved by the Health and Care Professions Council (HCPC).
From adults with dementia reconnecting with their family, to autistic children finding their voice, Nordoff and Robbins believes that everyone who needs it should have access to music therapy, because it can, quite simply, transform people’s lives.
THE MAMMA MIA! THE PARTY DINING EXPERIENCE
Food is at the heart of the experience, and a menu has been created that delivers the finest food Greece has to offer. It’s made from the freshest ingredients. The delicious four-course Greek feast is served as sharing platters between groups on tables. Guests are served a traditional sharing mezze followed by the iconic Greek sharing salad of fresh tomatoes, cucumber and feta. This is accompanied by spanakopita – layered filo pastry, feta and spinach. Vegan guests are served with rolled vine leaves, filled with rice, onions and herbs.
The main course of braised lamb stifado and slow-cooked beef, is served with garlic roasted baby potatoes, vegetable briam and red wine jus. It is presented as sharing platters per table. Vegetarian and vegan guests are served potato and aubergine moussaka. Rounding off the evening is a sumptuous dessert trio, poikilia glyko, including orange ravani cake, Greek yoghurt with candied karoto, lemon ouzo curd and cream filled kokakia. Vegan guests are served an alternative dessert trio poikilia glyko, including a Greek donut with sweet fig jam, coconut yoghurt with candied karoto, and mixed berries. To follow, tea or coffee with baklava – nut-free apricot filo parcel.
For more information visit https://mammamiatheparty.co.uk/food-and- drink/.
TICKET PACKAGES
Guests can get the ultimate VIP Mamma Mia! The Party experience with one of the available packages. The Platinum Package provides a Tier A ticket in a prime location. It also includes a cast meet and greet with a tableside photo opportunity. A glass of champagne on arrival and half a bottle of Nikos house wine are included. A Mamma Mia! The Party merchandise party pack is also part of the package. Guests can also upgrade their existing booking by adding the VIP upgrade package. This takes their experience to the next level with a glass of champagne on arrival. Half a bottle of Nikos house wine and a Mamma Mia! The Party merchandise party pack complete the package. For more information visit https://mammamiatheparty.co.uk/.
LISTINGS INFORMATION
Mamma Mia! The Party
The O2 Peninsula Square, London SE10 0DX
Box Office: www.mammamiatheparty.co.uk / 020 3995 6288
Website: www.mammamiatheparty.co.uk
Facebook, Instagram, Threads, TikTok: @mammamiapartyuk
#mammamiatheparty
Booking to 4th April 2027. Minimum age: 5 +
Tickets: From £109 includes admission, a four-course set meal and welcome drink (additional drinks extra)*
*All prices listed are per person and are subject to a booking fee of a minimum of ten per cent.
Performances: Wednesday to Sunday 6.30pm, with matinees on Saturday & Sunday at 12:00 noon**
**Menu and performance schedule are subject to change – please see website for details.
Mamma Mia! The Party is now booking through to April 2027.
Introducing Carl! As the News Editor at Future of the Force, Carl has been an invaluable member of our team since early 2016. His expertise and dedication have made him an integral part of our editorial staff. Beyond his professional role, Carl is a fervent supporter of Liverpool F.C. and an avid follower of pop culture. He has a deep passion for Halloween, Friday the 13th, and the iconic movie franchises Star Wars and Star Trek.
He can be found either at his neighborhood cinema, enjoying the latest releases on the big screen, or at home streaming the newest blockbuster movies.
