Bridgerton Series Four Announces Fan Celebrations And More With The New Season Of Love Campaign
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Carl Roberts 
Unmask your fairytale with Netflix and Shondaland’s Season Of Love. This comes ahead of the red carpet premiere in Paris. The event is for Bridgerton season four.
Save the Date! The ‘Season of Love’ is upon us: unmask your fairytale and step into the world of Bridgerton through events, partnerships and activations across the globe. Season 4 of the captivating series will premiere in two batches on 29th January and 26th February, but fans can immerse themselves in the rich Regency world of the ton through various touchpoints starting today. For starters, you can tune in to the Red Carpet Premiere on 14th January from Paris on Tudum.com. Or listen to the new Bridgerton podcast, hosted by Alison Hammond. You can even investigate exciting new Collections with Dove, Pandora, COTY, NYX, Liberty of London, Walmart and more.
MARIAN LEE
“Bridgerton continues to ignite a passionate global fandom, uniting audiences around a once-underserved genre and proving that romantic stories are truly universal,” said Marian Lee, Chief Marketing Officer, Netflix. “The excitement for Season 4 is at an all-time high, and we have many plans to delight and continue deepening our engagement with fans. From unique collaborations with beloved brands to bringing our world premiere to Paris for the first time—the City of Love and where Luke Thompson grew up—to cast appearances and fan events around the world, from Brazil to South Africa.”
CHRIS DILORIO
“With the launch of this year’s Season of Love campaign, we are expanding all of the ways that fans are able to engage with the Bridgerton brand,” said Chris DiIorio, Co-President and Chief Marketing Officer of Shondaland. “From virtual experiences at the premiere, new partners such as Dove and Pandora, and continuing our relationship with brands such as Liberty of London, Walmart, and NYX Professional Makeup we have created more opportunities than ever for our fans to bring the Bridgerton universe into their everyday lives.”
THE RED CARPET PREMIERE
We ask fans to say oui! Revel in the merriment of the red carpet premiere in Paris with an exclusive livestream on January 14. It will be hosted by Clara Amfo and Karima Charmi. Watch the cast arrive in style and gain exclusive insights about the season ahead. Executive Producer Shonda Rhimes, season 4 leads: Luke Thompson and Yerin Ha, showrunner Jess Brownell and many more of your favourite stars will dish on what fans can expect. Be the diamond of the season and enjoy an exclusive screening of episode 1 after the red carpet concludes. The event will be available on Tudum.com for fans to join from anywhere in the world. Click here to RSVP for the event of the season (of love).
THE BRIDGERTON PODCAST
Netflix and Shondaland will also debut the fourth season of the fan-favourite Bridgerton podcast, with a brand-new host, Alison Hammond (Great British Bake Off/This Morning). The six-episode podcast series will enchant viewers and deep dive into everything and everyone you love in the ton. This is the first series companion podcast, available to watch on Netflix (US) and on YouTube globally (ex-US). It can also be heard across podcast platforms, such as Apple, Spotify, etc., around the globe.
FAN ACTIVATIONS
Bridgerton is coming to the fans and bringing the magic of the series in over 20 countries with bespoke activations. Fans in Australia, Brazil, Italy, Mexico, the Netherlands, Romania, Spain, South Africa, the U.K., and more will have the chance to frolic at masquerade balls, hear original Bridgerton-inspired songs, and enjoy custom pop-ups, carnivals, and one-of-a-kind experiences in their regions.
The fan-favourite Bridgerton, A Candlelight Experience showcases the best songs from the acclaimed series amidst the glow of thousands of candles. The concert series is currently touring all over the world. New dates are being added regularly.
Now open in Philadelphia and Dallas, Netflix House is free to enter and explore. It offers a mix of complimentary and paid offerings. These include Bridgerton-themed photo opportunities, games, menu items, and exclusive merchandise.
Additionally, at Netflix House Philadelphia in February, fans can enjoy high tea service. They can also experience exclusive Bridgerton viewing experiences in the TUDUM theatre. New merchandise is available for purchase.
COLLABORATIONS
Fans can continue to embrace the world of Bridgerton and aspire to live like one with a wealth of new products and collaborations. These include, for the first time ever, a personal care collection from Dove. There is also a new jewellery line from Pandora, and a new official Bridgerton fragrance collection created by COTY. A selection of recently launched partnerships and product collections is highlighted below. Many more will be announced and released later in January and February to coincide with Season 4.
Dove: A first-time partner for the series, the Dove x Bridgerton Limited-Edition Collection transforms everyday rituals into royal indulgence. It includes four enchanting scents, nourishing formulas and bespoke packaging inspired by the romance, mystery and opulence of the ton. Available now globally, and only at Target in the U.S.
Pandora: A new “Rules to Love By” jewellery collection invites Bridgerton fans to celebrate love and friendship on their own terms. The campaign stars Bridgerton leads Hannah Dodd, who plays Francesca Stirling, and Claudia Jessie playing Eloise Bridgerton. The globally available, 14-piece collection launches January 15th in Pandora stores and online. Pandora jewellery will appear in the second batch of Season 4. Visit here for more details.
Bridgerton Fragrances by COTY: The first official Bridgerton Eau de Parfum collection is launching with: Dearest Tempting Peach, Dearest Rebel Vanilla, and Dearest Graceful Hydrangea scents. With each Eau de Parfum, a new tale of olfactive drama unfolds. Who will be the fragrance diamond of the season? The collection launches later this month at mass and speciality beauty retailers globally.
MAKEUP, WALMART, AND FABRICS
NYX Professional Makeup: This past Halloween season, NYX launched their first limited-edition collection inspired by the enchanting world of Bridgerton. The collection of palettes, highlighters, eyeliners and lip gloss offered a fresh take on Halloween makeup trends. They partnered with globally renowned SFX makeup artist, Mimi Choi, to co-create four illusion “Mask On” makeup looks. The looks celebrate masquerade-inspired artistry alongside beloved characters and themes from the series. Stay tuned for another exciting unveiling coming your way soon!
Walmart: From tea time essentials to beauty finds, the Season of Love hosting, gifting, and self-care collection will elevate any occasion at affordable prices. Each piece is designed to help you romanticise everyday moments. They transform routines into your own personal fairytale. As the Season of Love unfolds, discover even more with romantic styles, journals, and gifts for the gentle reader. Available for a limited time beginning this month, only at Walmart.
Liberty Fabrics: A match made in high society – Liberty Fabrics and Bridgerton introduce a new collection adorned with signature botanical designs. From fashion to home and confectionery, delight in a world where Regency elegance and Liberty craftsmanship meet, bringing luxury to the everyday. Discover a visionary, contemporary take on London’s 19th-century high society. You are transported into Bridgerton and Liberty Fabrics’ captivating world. The collection launches later this month.
SEASON FOUR
From Shondaland and Jess Brownell, BRIDGERTON returns for a fairy-tale-inspired fourth season. Bohemian second son Benedict Bridgerton (Luke Thompson) refuses to settle down, despite pleas to the contrary from matriarch Lady Violet Bridgerton (Ruth Gemmell). Until — at Violet’s masquerade ball, Benedict is awestruck by a masked, mysterious Lady in Silver. With the reluctant help of his sister Eloise (Claudia Jessie), Benedict sets out in society to uncover the young lady’s identity. But in fact, his heart’s desire is not in society at all — she is a resourceful maid called Sophie Baek (Yerin Ha), working for the formidable Lady of the house, Araminta Gun (Katie Leung).
When fate brings Benedict and Sophie back together, Benedict wrestles between the reality of his affection for this intriguing maid and the fantasy of the Lady in Silver — unaware that they are the same person. Will Benedict’s inability to see these women as one in the same derail the undeniable spark between him and Sophie? And can love truly conquer anything — even a cross-class connection forbidden by society?
Inspiring Benedict’s journey are the marriages of his siblings — including Francesca (Hannah Dodd) to John Stirling (Victor Alli) and Colin (Luke Newton) to Penelope (Nicola Coughlan), who faces new challenges as a now-public gossip columnist.
Bridgerton season four premieres with part one on January 29th on Netflix.
Introducing Carl! As the News Editor at Future of the Force, Carl has been an invaluable member of our team since early 2016. His expertise and dedication have made him an integral part of our editorial staff. Beyond his professional role, Carl is a fervent supporter of Liverpool F.C. and an avid follower of pop culture. He has a deep passion for Halloween, Friday the 13th, and the iconic movie franchises Star Wars and Star Trek.
He can be found either at his neighborhood cinema, enjoying the latest releases on the big screen, or at home streaming the newest blockbuster movies.
