Phil Roberts 
Prime Video has released our first look at the highly anticipated comedy series Bait, starring Riz Ahmed.
Today, Prime Video released our first look at the highly anticipated comedy series Bait, starring Riz Ahmed. The six-episode series is produced by Jax Media and Amazon Studios, and is coming to the streamer on 25th March, 2026. The series promises to be one of the jewels in the streamers’ early spring crown, and you can see why. The series has amassed a brilliant cast.
Until now, Prime Video has kept details about the show under wraps. But today, we can finally pull back the curtain and take a closer look at this landmark series. The streamer has dropped a string of new images and a first-look clip from the show. So, let’s dive in and see what we can expect from this awesome-looking show.
SYNOPSIS
Bait stars Ahmed as Shah Latif, a struggling actor, whose last chance to hit it big comes in the form of an audition of a lifetime. The series follows him over the course of four wild days as his life spirals out of control and his family, ex-lover and the entire world weigh in on whether he is the right man for the job.
FIRST LOOK IMAGES
THE CAST
Joint showrunners Ben Karlin and Riz Ahmed have put together a phenomenal cast to bring this series to the screen. In addition to Ahmed, the series stars Guz Khan as ‘Zulfi,’ Sheeba Chaddha as ‘Tahira,’ Sajid Hasan as ‘Parvez,’ Aasiya Shah as ‘Q,’ Weruche Opia as ‘Felicia,’ and Ritu Arya as ‘Yasmin.’Â
Bait is executive produced by Ahmed and Allie Moore for Left Handed, with Jake Fuller on behalf of Jax Media. Ben Karlin executive produces and serves as showrunner alongside Ahmed. Jax Media and Amazon MGM Studios produce the series.
RELEASE
This is brilliant news. Riz Ahmed is on a roll right now, especially after his scene-stealing performance in Aneil Karia’s modern interpretation of Hamlet. His involvement has definitely raised expectations. His involvement, coupled with Jax Media’s impressive production values, makes Bait one of the most eagerly anticipated new series of 2026.
Bait will premiere on 25th March, exclusively on Prime Video, in more than 240 countries and territories worldwide.
Meet Phil Roberts! He’s the dedicated owner, daily content manager, and editor-in-chief of The Future of the Force. Phil is a budding novelist who turned his passion toward writing about the franchises he loves back in 2016. He’s a huge fan of all things Star Wars, Batman, DC, Marvel, Star Trek, Indiana Jones, Ghostbusters, King Kong, and the Ray Harryhausen movies. Phil is a BFI-accredited journalist and a distinguished member of the Film Critics Association UK.
If he’s not catching a movie at the cinema, you can bet he’s streaming something just as awesome!
