Starring Riz Ahmed and Guz Khan, Prime Video premieres the comedy series Bait later this month. Watch the trailer and see the key art here.
Today, Prime Video released the official trailer and key art for the highly anticipated comedy series Bait, created by and starring Academy Award and Emmy Award winner Riz Ahmed. All six-episodes will be available on 25th March 2026. They will stream exclusively on Prime Video in more than 240 countries and territories worldwide.
PREMISE
Bait stars Ahmed as Shah Latif, a struggling actor. His last chance to hit it big comes in the form of an audition of a lifetime. The series follows him over the course of four wild days as his life spirals out of control. At the same time, his family, ex-lover and the entire world weigh in on whether he is the right man for the job.
The series also stars Guz Khan as “Zulfi,” Sheeba Chaddha as “Tahira,” Sajid Hasan as “Parvez,” Aasiya Shah as “Q,” Weruche Opia as “Felicia,” and Ritu Arya as “Yasmin.”
BEHIND THE SERIES
Bait is executive produced by Ahmed and Allie Moore for Left Handed, with Jake Fuller on behalf of Jax Media. Ben Karlin executive produces and serves as showrunner alongside Ahmed, who also serves as a writer. The series is produced by Jax Media and Amazon MGM Studios.

We will be able to swallow the Bait on Prime Video when it premieres on March 25th.
What do you think of the trailer? Will you be watching the series? What are you hoping for? Head down to the comments section to let us know.

Introducing Carl! As the News Editor at Future of the Force, Carl has been an invaluable member of our team since early 2016. His expertise and dedication have made him an integral part of our editorial staff. Beyond his professional role, Carl is a fervent supporter of Liverpool F.C. and an avid follower of pop culture. He has a deep passion for Halloween, Friday the 13th, and the iconic movie franchises Star Wars and Star Trek.
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