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Apple Cider Vinegar. Kaitlyn Dever as Belle in Apple Cider Vinegar. Cr. Courtesy of Netflix © 2024

Premiering on Netflix, Apple Cider Vinegar explores the sour side of a wellness empire. Watch the trailer and see the key art here.

What happens when your health and wellness advice comes from a fraudster? Inspired by a true story that was based on a lie, Apple Cider Vinegar stars Kaitlyn Dever as Belle Gibson. An Australian wellness influencer who claims to have cured her terminal brain cancer through health and wellness. Sounds unlikely? That’s because it is. As it turns out, Belle has never actually been diagnosed with — or cured of — the malignant brain tumour that she shares with the world through social media, the mobile app she develops, and its companion cookbook.

PREMISE

Set during the early days of Instagram, the series follows two young women who set out to cure their life-threatening illnesses through health and wellness, influencing their global online communities — if only it were true. As we’re all now aware, it’s often impossible to tell what’s real and what isn’t on social media, even when it comes to the most serious subjects. This is a true-ish story based on a lie, about the rise and fall of a wellness empire; the culture that built it up and the people who tore it down.

CREATED BY

Created by award-winning Australian writer Samantha Strauss (Nine Perfect Strangers, The End, Dance Academy), who was living in Melbourne during the peak of the real-life Gibson’s success, the six-episode limited series serves as a cultural interrogation of the times, exploring the birth of Instagram; the allure and rise of wellness culture; peak girl boss start-up culture; and the age of innocence on social media with very few checks and balances in place.

Apple Cider Vinegar. Kaitlyn Dever as Belle in Apple Cider Vinegar. Cr. Courtesy of Netflix © 2024

The limited series was shot on location in Melbourne, Australia. With support from VicScreen through their Victorian Production Fund. It will premiere globally on Netflix in 2025. Post-production took place in NSW with support through Screen NSW and their PDV Fund.

CREDITS

Director: Jeffrey Walker (The Clearing, The Artful Dodger, Modern Family)

Creator: Samantha Strauss

Writer: Samantha Strauss (The End, Nine Perfect Strangers, Dance Academy), with Anya Beyersdorf (The Twelve, Fake) and Angela Betzien (Total Control)

Inspired by: ‘The Woman Who Fooled the World’ by Beau Donelly and Nick Toscano

Executive Producers: See-Saw Films’ Liz Watts, Helen Gregory, Emile Sherman and

Iain Canning; Picking Scabs’ Samantha Strauss and Louise Gough; and Kaitlyn Dever

Producer: Yvonne Collins

Co-Producers: See-Saw Films’ Libby Sharpe

Co-Executive Producers: Jeffrey Walker; See-Saw Films’ Simon Gillis

Apple Cider Vinegar. Kaitlyn Dever as Belle in Apple Cider Vinegar. Cr. Courtesy of Netflix © 2024

Previously Announced Cast: Kaitlyn Dever (Dopesick, Unbelievable), Alycia Debnam-Carey (The Lost Flowers of Alice Hart, Fear the Walking Dead) Aisha Dee (The Bold Type, Safe Home), Tilda Cobham-Hervey (The Lost Flowers of Alice Hart, I Am Woman), Ashley Zukerman (Succession), Mark Coles Smith (Mystery Road: Origin)

Newly Announced Cast: Susie Porter (Irreverent, Wentworth), Matt Nable (Transfusion, Last King of the Cross), Phoenix Raei (The Night Agent), Chai Hansen (Night Sky, The New Legends of Monkey), Rick Davies (Offspring), Kieran Darcy-Smith (Mr Inbetween), Catherine McClements (Total Control) and Essie Davis (One Day, The Babadook)

KEY ART

Apple Cider Vinegar will premiere globally on Netflix in 2025.

 

 

 

 

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