Outfit7 expands beyond its flagship franchises with the launch of PlayValley, a new internal game division. Additionally, it announces its first-ever Steam game in 2026.
Outfit7, the studio behind the Talking Tom series, is expanding beyond its flagship franchises. It will do so with the launch of PlayValley. This is a new internal game division. It is focused on creative, fast-moving ideas for both PC and mobile.
PlayValley’s first title will launch on Steam in Q2 2026, marking Outfit7’s debut on the platform and a significant step into the PC gaming space. Additional titles are already in development, including new IPs designed around intuitive gameplay, clean visual design, and sessions that work whether players have five minutes or an entire evening.
Led by VP Žiga Sedovnik, PlayValley operates with a startup-like mindset inside Outfit7, small, empowered teams, rapid experimentation, and full creative ownership. The goal: games that feel immediately satisfying from the first moment, regardless of platform.

PLAYVALLEY
PlayValley is developing its first games, built around a clean visual design. The gameplay is intended to feel intuitive and satisfying. Genre details will be revealed closer to launch. The division focuses on teamwork, creative freedom, and experimentation. This approach allows teams to shape the gameplay. Furthermore, it lets them explore ideas without limits.
Inside the division, creativity drives every decision. Teams take full ownership of their projects, test ideas early, and refine them quickly, keeping the focus on experiences that feel immediate, satisfying, and memorable. This hands-on, flexible approach allows PlayValley to explore new genres, mechanics, and platforms while maintaining a strong focus on fun, accessibility, and replayability.
ŽIGA SEDOVNIK
“From day one, our goal has been to create games that immediately pull players in,” said Žiga Sedovnik, VP of PlayValley. “At PlayValley, teams experiment early, iterate fast, and trust their instincts. We want every game to feel right from the first moment, no matter the platform or how long you play.”

You can find more information at www.outfit7.com.

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