Patty Hammond 
Star Wars interaction on a whole new level
Every year on Force Friday retailers put out displays with the charters from the upcoming movies. Force Friday II is no exception.
From September 1–3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars app, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars app, you’ll reveal a character, who through AR, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters (15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.
Since I was alone during my Force Friday adventures, I was only able to take pictures of my treasure hunt.
Fortunately, my friend and fellow Fangirl Teresa Delgado was not alone and demonstrates the interactive portions of these treasure hunts much better than the stills that I took.
For those that live or are visiting specific landmarks during this same period of time, example Central Park in New York City. There are additional interactive displays to hunt down. For a full list of these locations, check out this StarWars.com article for details.
As mentioned, these interactive displays only work from September 1–3. Therefore, if you want to experience these yourselves, hurry out to your participating local retailer or landmark with your app-enabled phone and the updated Star Wars app! We would love to see some of the treasures that you found via twitter using the hashtag #FoTForceFriday!
I am a self proclaimed fangirl who is disguised as a mild mannered data analyst for a consulting firm. You can find me on Twitter as @pattybones2 or @Everyday_Fangrl
