Disney and Target to change the face of retail with a new collaboration
In a recent announcement made at the D23 Expo by Bob Chapek (Chairman of Disney Parks Experiences and Products) and Brian Cornell (Target CEO), Disney is set to bring smaller-scale stores inside select US Target stores beginning this October, just in time to pick up a Halloween costume for your little one. By partnering with Target, it means that guests who have a Target REDcard will not only be able to save 5% on all their purchases but also enjoy the stores’ same-day pickup, same-day delivery, and free two-day shipping choices to get products as fast as possible. More than that, the Disney Stores inside Target will feature 450+ toys, games, apparel, accessories and more. Characters from all Disney properties ranging from Star Wars to Marvel to Disney Junior to Disney Animator Collections and more are all expected to be included in the merchandise.
These mini-stores will not only feature the merchandise, but also a seating area where families can sit and watch Disney clips together, music and interactive displays, and also a section for photo ops. Prices here are expected to range anywhere from $2-$200 with many expected to be $20 and under.
With Target being an international company as of 2015, it is currently unknown if those outside the US will be able to access this part of the website or even if Disney will ever team up with Target international. For now, everything is a wait and see type of game. Until then, the list of select Target stores that will be opening in the US in October with a specific Disney section can be seen here. From then until October of 2020, Target is scheduled to open 20 more similar stores throughout the US. Currently, it is unknown where those will be. Stay tuned to your local Target to see if yours will be one of the lucky ones opening in the coming year.
Speaking of the coming year, as if this wasn’t enough, Disney is also expected to open a new Target store with their Disney mini-store close to the Walt Disney World Resort in Orlando in 2021, to make getting Disney souvenirs outside the park that much easier. Put another way, the Disney marketing and products department is going to be very busy in the coming couple of years. For more upcoming information about this partnership, stay tuned here.
The Future of the Force. The future of pop culture writing.
Megan Rickards is a prolific Staff Writer for Future of the Force. She is passionate about Star Wars, Batman and the Arrowverse. Follow her on Twitter @FindingHerSpot where she channels the Force frequently!
Source: Target Scene 7