Obi-Wan Kenobi has been a beloved character since the premiere of A New Hope in 1977. Add in the prequels and The Clone Wars, and I dare say he might be the most popular character in any franchise ever.
The galaxy far, far away needs the return of Obi-Wan Kenobi. More than we know!
It’s been no secret that ever since Disney bought Star Wars, the move has been controversial. From deleting the original extended universe to canceling The Clone Wars. Disney has made a few unpopular decisions.
While the Marvel Cinematic Universe was going strong, Star Wars was struggling. The Force Awakens was met with split reviews from fans; a trend that continued through the trilogy and a few of the stand-alone films. No doubt, Disney’s saving grace has been Disney+. With The Mandalorian, The Book of Boba Fett, and the final season of The Clone Wars being huge successes, it seems Disney has found their groove. I guess when you spend over 4 billion dollars on a franchise, giving up is not an option.
RETURN OF A JEDI MASTER
Obi-Wan Kenobi has been a beloved character since the premiere of A New Hope in 1977. Add in the prequels and The Clone Wars, and I dare say he might be the most popular character in any franchise ever. Personally, I believe The Mandalorian and The Book Of Boba Fett were guinea pigs. They were there to test the platform for a Kenobi series. If so, it was one of the smartest decisions they’ve made yet; a sign that the mouse might be learning.
“You want to go home and rethink your life.”
Back when Iron Man first premiered in 2008, Marvel was putting all of its eggs in one basket. By putting up the cash for the film themselves, Marvel was staking a claim on superheroes. This was going to be a whole new type of franchise, one that was planned down to the month with deep respect to the overall plot. And what happened?
In 2009, Disney acquired Marvel for 4 billion dollars. That’s only slightly less than the 4.09 billion they purchased Lucasfilm for in 2012. The difference? Disney wasn’t purchasing a franchise. They were buying an idea. They had the ability to create the films to the quality they deserved due to their massive resources. Those same resources were what tipped George Lucas into selling Star Wars to Disney as well. But, as we’ve seen, those purchases have gone very differently. So what did Disney do differently?
They left Marvel alone.
“Do you believe that many of the truths we cling to depend greatly on our own point of view?”
Marvel was sold to Disney with a timeline in place. After the success of Iron Man, Marvel knew they had a winner. Disney was able to purchase the MCU and hit the ground running. Now, Star Wars had a plan as well. Lucas was intending for Disney to carry on with the original extended universe. As we know, Disney went in a different direction. They changed directors several times over the course of the third trilogy; going as far as to make changes after filming had already begun. However, I believe the largest disservice was done to Solo in 2018.
When it and Infinity War were released within a month of one another, forcing some cinemagoers to make a decision. Should we see the Marvel film that is a culmination of the past ten years or the Star Wars film that was poorly advertised with Disney’s poor track record with that franchise? Gee, I wonder…
How on earth can the same company release two movies within weeks of one another and not expect one of them to flip? No clue. While Disney was manhandling Star Wars and micromanaging each aspect of the films; they were quietly letting Marvel do their thing. I guess that includes not looking at premiere dates….
SOLO VS INFINITY WAR
Despite this, Disney was shocked at how poorly the film did, assuming that fans must not have been interested in hearing the story. We all know they couldn’t have been more wrong. Those who did see the film loved its witty nature and down-to-earth characters while showing us a piece of Han’s past we had never seen. Fans went as far as to beg Disney for a sequel. But the film’s poor showing killed all films for the foreseeable future, giving Disney time to focus on their Disney+ series. So what has Disney learned?
Well, we hope it’s that they need to do one thing…Leave. Star Wars. Alone.
“Skill is the child of patience.”
A FORCE FOR CHANGE
Focus on the mouse and let the force handle Star Wars. Sometimes taking a step back is the best thing a manager can do. Multimillion-dollar companies are no different. Take a lesson from Marvel, and take the passenger seat. With leaders like Dave Filoni and Kevin Feige at the helm, Star Wars has all the pieces to be everything it was.
I say “was” because I don’t need anything more than that. And I don’t care about adding insane new force abilities or exploring a whole new galaxy. I just want “that” feeling back. The one I got as a kid watching the original trilogy or the prequels. The one where I felt like I should be able to move anything just by waving my palm at it. I have always felt like a kid again watching Star Wars and I just really, really want that feeling back. And if there is a single character that can do that, it’s Obi-Wan Kenobi.
Help me Obi-Wan Kenobi. You’re my only hope.
Obi-Wan Kenobi premieres on Disney Plus on May 27th.
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Writer. Creator of forceknowledge.org. Networking manager for GarageWorx. Leader of Entrepreneurial Blueprint Behavioral Insights.