September 22, 2023
Why Didn't Avatar Become A Media Franchise?

After the announcement of Avatar: The Way Of The Water, Max examines why the franchise hasn’t turned into a global juggernaut as originally envisioned

One of the biggest movies of all time, Avatar was released in theaters in 2009. It quickly became the highest-grossing film in history with nearly 3 billion gross. And it seemed like it would start a new sci-fi universe that enthusiasts could immerse themselves in. The story had a lot of potential for spin-offs and other adaptations, but NOTHING happened. It came and went and seemed to just be something you caught on TV when you were bored.


I personally never cared for Avatar nor James Cameron films in general and now 13 years later, Avatar: The Way of Water is set to arrive late in 2022. The concept art looks excellent, and its graphics rival that of Star Wars, so it’s definitely worth checking out. However, I scratch my head as I wonder why it never became a thing. Perhaps, the fact that it is a First Contact movie, solidified it as a one-shot thing as it doesn’t have copious amounts of alien species like Star Wars. It’s just the Na’vi in the Alpha Centurai system, but they created an entire Na’vi language for the movie for Pete’s sake!

Avatar The Way Of The Water Concept Art
Concept art from 20th Century Studios’ AVATAR 2. Photo courtesy of 20th Century Studios. ©2021 20th Century Studios. All Rights Reserved.

Why didn’t it become a franchise? Everyone seemed to like it enough. With a little imagination, you can expand anything. Oh well. Perhaps Avatar 2 will kickstart a possible media pulse, but it all depends on how people respond to this movie. James Cameron has plans for 5 Avatar movies in total, but if this one tanks, who knows what will happen. All I know is I want to know why there isn’t an expanded Avatar universe. What went wrong?


Avatar: The Way Of The Water will release in cinemas on December 16th, 2022.


Are you excited about James Cameron’s long-gestating sequel? Or has the fire burnt out of the Avatar franchise? Sound off below.

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